Your customers are adopting digital transformation strategies quickly, but is their focus on cybersecurity lagging? Learn how to start the conversation about the importance of cybersecurity with your customers - so they don't fall victim to cyber-attacks with the technologies they are implementing.

You've sold the customer that core technology service. Bundling other technologies together allows you to secure incremental revenue and create a robust client offering. Learn how to create a technology bundle to upsell the customer you have already won.

The centralized technology buyer has been your key focus, but are you missing opportunities with other key buying influences? Learn how to go beyond the technology buyer to maximize your opportunity to penetrate an account, surface additional opportunities, and secure the business.

Did you know the probability of selling to an existing customer is 60-70% compared to a 5-20% chance of selling to a new prospect? And the more services a customer buys from you, the ‘stickier’ they become, increasing the lifetime value to you. Understanding the next set of services an existing customer is likely to buy increases revenue, retains customers, and maximizes your revenue acquisition efficiency. Learn how to find the hidden gems to sell to customers you've already won.

Deciding to accept the help of a channel mentor can save you thousands of hours by learning the ropes, avoiding mistakes, and translating action into success. Learn how to find the right mentor, the best way to work with them, and how they can guide you to a successful channel practice.

Your customers have invested heavily in their networks deploying SD WAN, 5G connections, and higher bandwidth. Now that the network is ready for traffic, what applications should you be offering to help them take advantage of their network investment?

It has been said, "We cannot direct the wind, but we can adjust the sails." When business leaders hit a ‘squall’, how do you choose to either wait out the storm, or to meet it headlong and fight it? Learn the five key principles to prepare for whatever unknowns come your way as you steer the business through the turbulent waters of the technology channel.

Sellers have more choices than ever in what services that they can sell. Providers that offer those services, and Tech Solution Brokers (TSB) and Tech Solution Providers (TSP) that manage those provider relationships, will learn how to cut through the noise, deliver your value proposition and attract sellers in a crowded channel marketplace.

Money continues to pour into the channel as private equity firms and acquisition partners are hungry to gobble up high performing MSPs, Agencies and TSDs. With opportunities flooding in, learn the ways to help you decide what is the right financial, cultural, and strategic fit to sell or merge your business.

There is no lack of new technology trends in the marketplace - everything from augmented reality to artificial intelligence. But what are the digital transformation technologies that your customers are most likely to implement this year? This discussion focuses on the leading technologies that customers are ready to buy today.

You've run a superstar business in the channel, but everyone tells you it's time to move on and get out of the game. How do you decide if you should keep playing the game, retire, or make a partner change? Explore the secrets to making the right business decision for you and your business.

For years, many channel organizations built their entire financial model around receiving a steady flow of commissions and sending those commissions downstream to their sales partners. However, as technology has evolved and more SaaS solutions with simple monthly invoicing have entered the market, is it time to look at creating in-house billing solutions to improve margins and increase the value in your business?

Every business needs a strong group of individuals that are being developed to play key roles in growing and evolving the business. However, most business owners are too busy executing their day-to-day business to devote the time to create a succession plan. Learn the 3-phases of creating an action plan that will strengthen your business today and ensure it thrives in the future.

Your TSDs and TSBs want you to invest in spiffs and promotions, partner events, or co-marketing exercises. However, your budget is limited, and you must think strategically about which investments will bring you the best ROI. Learn how to leverage the top 5 strategies in channel investments that deliver the best partners, the best clients, and the most revenue.

It’s not unusual for business owners to feel stuck between floors. Sales are leveling off, it's gotten harder to find good employees, or you just feel like you're in a rut. When this happens, you may need a new set of eyes to help you find ways to re-energize and grow your business. Take a lesson from business owners who powered their way through the challenges to move to the next level in their business.

There are tens of thousands of sales agents, IT services providers and MSPs in the channel, but only a fraction of those sellers are likely to find a connection to your business or the services you offer. Learn how to identify the ideal partner profile that is most likely to produce revenue for you and the right ways to attract them to your program.

They never told you they were unhappy, but you woke up and all of a sudden your customer is buying services from another. Sometimes the warning signs are there, but they may not be as obvious as you might think. Learn how to spot when your account is in jeopardy and the right strategies to keep revenue and commission flowing.

Data plays a crucial role in customer success - allowing you to analyze and draw insights to keep customers happy, help upsell products and reduce the risk of churn.

Why do some channel businesses thrive and others struggle? If you are building a business in the channel, hear from those who have successfully built a business and learn from their playbook for success.

Because technology has evolved so rapidly, we often forget that a large percentage of customers are using older services to power their network, connect to the internet, or manage their infrastructure. This session explores the basics of technology that every channel professional should know to best advise their customers.

Is most of your team still working remotely? Learn about the technologies you need customers to consider that will keep their remote workforce secure, connected, and productive.

DEI Session

A large number of customers have already made the leap- to SD WAN which has dramatically decreased the prospect pool. Learn the next, best revenue opportunity you have for customers who already have SD WAN in place.

We all have that customer who thinks "the Cloud" will never beat their server room, who is clinging onto their outdated phone system, or who relies on their MPLS network. How do you help them enter the digital transformation pool and start to make the necessary changes to stay updated with current technology?

What is a TSD? MRC? Channel Manager? If you are just entering the channel, it's important to understand the vocabulary and standard practices that your new peers use in their everyday business.

Learn the Top 10 mistakes people make as they enter the channel and how to avoid them.

The marketplace for SD WAN customers is starting to shrink as more and more customers have already made that decision. What are the next best network opportunities you should be positioning to your customer as the "2nd act" after SD WAN?

You've been running your business for years, but if you want to sell, the buyer will want to look under the hood and review records, contracts, expenses and a host of other items in their evaluation process. The time to prepare to sell your business is not when you've attracted a buyer, but before then. Learn how to get your business prepped and ready to move through the due diligence process efficiently, attract a higher purchase price, and draw more potential buyers.

You've formed relationships with providers that offer key services for your clients. You think the partnership is going just fine. But what does your provider think? Are you doing all you can to solidify the relationship, utilize the right resources, and deliver the results? Get a Provider's POV on what characteristics they look for in a partner.

The secret to success in the managed services market is developing a strategic approach to adding offerings that increase recurring revenue and enhance the bottom line. Explore the right blend of SaaS offerings, cloud, and network solutions with existing professional and managed services to create a well-rounded service stack.

Mike Schmidtmann and Invited Guests!

MSPs and Agents are not the only advisors in a business account. There are others offering commercial insurance, financial services, or commercial real estate that may be talking to the customer you want to land. Learn who these high-value referral source targets are, their role in working with business customers, and how to develop a referral relationship that benefits both parties.

The rise of the remote workforce has blurred the lines between work hours and family or leisure time. How do we bring balance back into our work/life environment to make sure we’re present. Join the conversation as we explore strategies to help keep you sane and productive in all aspects of your life.

How to Automate Your Sales Funnel

In this session we will teach you the secrets of cloud migration including how to save 80% off list price, how to package and sell cloud storage, and how to easily provision and manage cloud storage with your existing team. This is one of the largest growth areas in the industry, don’t be left behind.

The Art of Marketing Your Business